A speculative interface built around you — scan your face, explore a 3D avatar of yourself, and see where your image may exist across the internet.
Top 10
UCI Designathon · 250 teams
48 hr
Designathon sprint
4
Kyuhong · Ben · Allie · Emily
2025
Figma · Blender · Illustrator
Every interaction online leaves a trail — images, behaviors, search history, biometrics, identity markers users rarely see or fully understand.
As AI, facial recognition, VR, and neural interfaces integrate into daily life, the data being collected is becoming increasingly intimate.
What if people could actually see where pieces of themselves existed online?
A teammate discovered her Instagram photos reposted on inappropriate sites without consent. Removal took weeks of DMCA requests and platform outreach — shifting the project from abstract “digital privacy” into something urgent and personal.
“Design a speculative interface for future technologies.”
Make invisible data visible — starting with your own face. Privacy as something you can orbit, inspect, and act on — not read in a terms-of-service PDF.
Identifi centers on a speculative facial scan of yourself. The app captures your likeness and builds a 3D avatar you can explore — your data made spatial, personal, and alive. From there, Identifi would speculatively scan the web for matches: where your face, edits, and reuploads surface without your knowledge.
Identity, likeness, and behavioral signals branch out from that core — framed as living data in motion, not spreadsheets or legal text.
Scan → avatar → search. A speculative loop: see yourself rendered in 3D, then watch the app trace where that image travels online.
Everything radiates from the scan. Three data pillars organize what Identifi surfaces once your likeness is captured — tap to expand each category.
Quick sketches to define navigation flow, data hierarchy, emotional pacing, and what users should feel at each stage. Early concepts focused on discovery — uncovering unknown information about yourself online.
Full UX flows in Figma — facial scan onboarding, 3D avatar exploration, web image search results, data categorization, threat detection, and deletion workflows. Major focus on making an unsettling process feel navigable.
Identifi placed top 10 at UCI Designathon 2025 — not just as a concept deck, but as a navigable speculative product judges could click through, argue about, and remember.
Top 10
of 250 teams
6
core flows shipped
48 hr
concept to prototype
Visual Identity
A distinct speculative world that made abstract data feel visceral
Concept
Framing privacy as personal — tied to your face, not fine print
Innovation
A fresh angle on surveillance literacy and digital ownership